Target’s Offense: A Lesson in Brand Responsiblity
Target, one of the largest clothing retailers in the US, has found itself caught in the conversation around offensive products. While some may find this surprising, it is a common occurrence in the world of retail. And when brands choose to sell products that offend consumers, they not only risk fines but also damage their hard-earned reputation.
Recently, a woman came across some T-shirts at Target that she deemed to be sexist. The artwork on these shirts displayed women in stereotypical roles like cooking and cleaning. Understandably, she found this offensive and took to Twitter to voice her displeasure. She argued that Target should be more mindful of the messaging in their products, as it can have a negative impact on their audience.
