The largest company in the United States has announced significant changes to its “woke” policies following discussions with commentator Robby Starbuck.

The retail giant Walmart, long a symbol of mainstream consumerism, has reportedly decided to pull back from initiatives seen as promoting progressive social agendas. Last week, Starbuck informed executives at Walmart about his upcoming story on wokeness within their organization. However, instead of confrontations, they engaged in a discussion to explore solutions. Starbuck, a vocal critic of what he calls “woke policies” in corporate America, revealed the changes in a detailed post on X (formerly Twitter).

He credited “productive conversations” with Walmart executives for the company’s decision to pivot toward what he described as “corporate neutrality.” Starbuck framed Walmart’s decision as a major win for the growing conservative push against woke corporate policies.